Resetting Your Instagram Algorithm: A Step-by-Step Guide for Better Reach
Engaging with your audience on Instagram after posting is crucial for building a loyal community and enhancing your brand's presence. When you interact with comments, respond to messages, and acknowledge shares, you create a two-way conversation that fosters relationships and encourages followers to feel valued. This engagement not only boosts your post’s visibility due to Instagram’s algorithm favoring active accounts, but it also provides valuable insights into your audience's preferences and behaviors. By taking the time to connect with your followers, you can strengthen brand loyalty, increase your reach, and ultimately drive more engagement on future posts.
Train Your Instagram Profile for Success!
Instagram’s algorithm is always learning from your activity, which means if your feed feels off or your content isn’t reaching the right people, it’s time for a reset. By training the algorithm to focus on your niche, you can improve engagement and get your posts in front of the right audience. Here’s how to do it in three simple steps:
Step 1: Clear Old Signals
Instagram tracks your searches and interactions to determine what content to show you. If your feed is cluttered with unrelated posts, it’s likely because of past interactions. To reset your signals:
Tap the three lines at the top right of the app and go to Settings.
Open the Account Center, scroll to Your Information & Permissions, and select Search History.
Tap Clear All Searches to wipe out old data and start fresh.
Step 2: Train the Algorithm
Instagram’s Explore page plays a big role in shaping your feed. If you're seeing content that’s not aligned with your brand, you need to tell Instagram what you don’t want to see. Here’s how:
Tap the magnifying glass icon to open the Explore page.
When you see irrelevant content, tap the three dots in the top right of the post.
Select "Not Interested" to signal Instagram that this type of content isn’t relevant to you.
Repeat this process daily to refine your feed and help Instagram better understand your niche.
Step 3: Engage with Your Niche
Now that you’ve cleared old signals and removed unwanted content, it’s time to tell Instagram what you do want to see. Engagement is key!
Follow accounts in your industry or niche.
Like and comment on posts similar to your content.
Save and share posts within your niche to further reinforce your interests.
The more you engage with relevant content, the more Instagram will push your posts to similar audiences. This helps you reach non-followers faster, increasing engagement and visibility.
By following these steps consistently, you'll retrain Instagram's algorithm to work in your favor, ensuring your content reaches the right people at the right time. Need expert guidance? Tall Boy Marketing can help optimize your social media strategy for maximum reach and engagement!
