HVAC SOCIAL MEDIA MARKETING
Tall Boy Marketing begins the process of growing your business by first creating a comprehensive marketing plan.
This marketing plan is one you can utilize throughout the year. It helps keep promotions primed and ready to go. After a plan has been developed, Tall Boy Marketing meets with you on site to photograph, video and record audio. These assets will become yours to use with your marketing plan and implemented across social media for engagement encouragement with your customers.
ENGAGEMENT MARKETING.
We don’t just create content for you. We engage with your customers to keep the conversation relevant and flowing. Getting to know your customers is key to how you approach them both in the digital and physical worlds. Here’s a little more insight into what we do for you.
Creation, maintenance and general upkeep for each client or location’s individual Facebook page.
Regular postings tailored to each location/client.
Additional postings as needed to ensure relevancy with current news, trending topics, holidays, special events, sports games, etc.
On-call availability for customer questions and complaints.
On-site content collection (photos, videos, etc.) for social properties.
Photo editing, simple graphics (text/logo overlay on image, etc.) for social posts.
Facebook advertising targeted per location, clientele, etc.
Creation, maintenance and general upkeep for each client or location's individual Instagram profile.
Regular postings tailored for each location/client.
Additional postings as needed to ensure relevancy with current news, trending topics, holidays, special events, sports games, etc.
Interaction with followers, response to comments/questions, and implementation of follow-back techniques such as affinity liking, liking location-tagged photos, etc.
On-call availability for customer questions and complaints.
On-site content collection (photos, videos, etc.) for Instagram.
Partnership opportunities for giveaways, cross-promotions, etc. to grow followers.
Create and manage individual Twitter profiles.
Regular tweets tailored to each location/client.
Additional tweets as needed to ensure relevancy with current news, trending topics, holidays, special events, sports games, etc.
Regular @replies to customer questions, @mention monitoring for potential retweets and any opportunities for customer interaction.
Google Search, Google Maps, & Google MyBusiness
Keep information updated on all Google platforms for each store. (i.e. address, hours, phone numbers, contact emails, etc.)
Maintain and monitor exterior, interior and food photos for each store as these will be the primary photos that are shown in Google searches.
Monitor and respond to reviews.
Posting regularly to Google My Business using SEO relevant terms.
Create events, offers and updates as needed.
Yelp
Maintenance and general upkeep of each store’s information on Yelp (i.e. address, hours, phone numbers, contact emails, etc.)
Keep photos updated and relevant.
Craft private responses addressing negative reviews and thank customers for positive reviews.
Maps
Whether it’s WAZE, Google Maps or Apple Maps, Tall Boy Marketing can help build your brand recognition across the maps world. You can advertise on WAZE. You can claim your business on Apple Maps. There’s so much beneath the surface that you could be doing your business a disservice by not taking advantage of them all.
CUSTOM MARKETING AUDIT & PLAN.
Tall Boy Marketing takes information gathered from your business and the market within your niche to create and implement a marketing plan.This bi-annual/annual plan is regularly updated to keep your marketing goals top of mind, relevant and at the forefront of each marketing initiative. No more guesswork.
ANALYTICS.
Implementing a Facebook Pixel, Conversion API, and Google Analytics on your site helps improve customer tracking. Not only do you get a sense of who your customers are, but also how they behave online. And, at the end of the month, you get a detailed report explaining/illustrating how your brand grew across social media and Google. This helps us both learn where the focus needs to be going forward and how to adjust the marketing plan.
PHOTOGRAPHY / VIDEOGRAPHY
CREATE & EXECUTE ON-SITE PROMOTIONS.
You create the event. We’ll help make it happen. We have a reputation for putting on successful events and promotions. By working with Tall Boy Marketing, you know that your events and promotions will always be executed and promoted to their fullest potential. From graphics, photography, event promotions and more, we are here to build your event up as well as outsource the best of the best in your area. Not only that, but our team members can be onsite during the event to shoot live video footage, capture photo and video footage for future use or online recaps on your website, engage with followers on social media and more.
PHOTOGRAPHY.
Our in-house photographers have a combined experience of 14+ years. We shoot on location when you need us to capture the best of your products. The photos become yours, too and if were not in your area, we will find the absolute best talent in your local region!
VIDEOGRAPHY.
Whether it is drone footage or b-roll, Tall Boy Marketing can create it for you. Video interviews for a blog post? No problem. Lots of video snippets needed for a commercial? You got it. Whether it’s a few seconds to several minutes long, our creative team is eager to put together video content you’ll love and enjoy … and so will your consumers!