Brand Voice Development

With their everyday slogan “Country Cookin’ Makes You Good Lookin’,” it’s easy to see where the brand voice was headed for Wendell Smith’s Restaurant. It’s not fine dining, but you are treated with the utmost respect the moment you walk through the door. The smiling staff and friendly banter amongst them, and even between customers and the owners, helped form the voice of this good ole restaurant. We take that element into consideration as we form content for use online and interact with the customers just as if you are a friendly neighbor. Being from the south anyway, it’s easy to repeat our own mannerisms and create a fluid feel to the conversations had both in the restaurant and online.

Videography

At Wendell Smith’s Restaurant, you will notice that customers sit where they like and a friendly waitress takes their order quickly and has them eating in no time. With fast service, customers are in and out in a timely manner and as such, you can imagine how much food comes through the kitchen and is served. It was our mission to capture this and all the delicious food.

Photography

They say a picture is worth a thousand words, and our photos leave you speechless and mouth watering. Our goal is to make customers feel like it is their plate sitting right in front of them with all the aromas drifting their way. Tall Boy Marketing meets at Wendell Smith’s Restaurant often to capture photos of food as orders come out of the kitchen, prepared fresh for each customer.

Website Design

With a simple website as the original home for Wendell Smith’s Restaurant, we wanted to capture the essence of the vibe this old restaurant exudes. With its vibrant neon sign as the inspiration behind the theme, we designed a website that feels like you’re in downtown Nashville while not actually being on Broadway. And, for the first time ever, we helped this ole restaurant introduce online ordering to their customers. Taking their current POS system and adding a full online ordering menu for them that depicts the special menus for each day of the week. To cap it all off, we took their neon signage and transformed it into a blinking neon sign to add to the nostalgic feel. We are on hand for any changes requested of the business, too, but they hold the keys to it all — website domain, hosting and analytics.

Social Media Management

Since the day we began working with Wendell Smith’s Restaurant, we have started their social media pages (Facebook, Instagram, Yelp, TripAdvisor and Google Business Profile). It’s been an absolute pleasure to continue working with this restaurant growing their online presence from nothing to where it is today. We utilize real photos and videos for a consistent look across all the social media platforms.

Paid Advertising

While Wendell Smith’s Restaurant stays consistently busy, they know the importance of staying top of mind when it comes to capturing the attention of hungry patrons. With our strategic Facebook and Instagram ads, we are able to target locals and drive customers to them … with analytics to prove it.

Reputation Management

As with any restaurant gaining the attention of many, reviews range in a variety of opinions. While the owner is busy running his restaurant, we handle all the reviews with care and respond to each of them to either thank them for a glowing review or help them address any unpleasantries.